Hey crew! Welcome back to Thrivency’s weekly newsletter 👋🏽
Apologies for the brief gap in our content last week. We’re back and better than ever!
This week’s theme: the wellness industry is under pressure to prove itself, and consumers are tired of being sold a to-do list. As we prepare to head into a new year, now’s a good time to zoom back out and take a look at the macro-level trends that experts are observing within the industry: how is wellness evolving, what’s it costing us, and what does it mean for certain communities? Here’s what you should know in the latest Wellness News You Can Use 🗞
🔎 In this issue:
Before we dive in, a quick word from this week’s sponsor ⤵️
Your Fall Glow-Up Comes in Two Cups
Pique’s Radiant Skin Duo pairs antioxidant-rich Sun Goddess Matcha with B·T Fountain, a beauty electrolyte for hydrated, plump-looking skin. In a trial of B·T Fountain’s ceramides, hydration improved 37% and elasticity 36% by day 60. Subscribe for 20% off for life, backed by a 90-day money-back guarantee.
👀 Wellness Brands Put on Notice
Mintel’s 2027 predictions say wellness brands will compete on proof, not promises. One in 20 new products now carries a wellness claim, but credibility is the hard part.
As people stack supplements, equipment, and routines, they’ll want to know what is actually working. If you’ve been feeling the fatigue of maintaining a wellness practice, you’re not alone. See how Mintel predicts this will shift consumer behavior next year ⤵️
💰 Not Feeling the ROI
According to Circana, only 38% of US consumers are satisfied with what they get from their wellness spending. Intent is high, with 43% planning to exercise more, but just 18% stick to a structured routine. Time, cost, and not knowing where to start are the usual blockers.
Wellness isn’t going away—60% are interested in making healthier choices—but the complex routines and the focus on “optimization culture” is no longer resonating. Read more ⤵️
✊🏾 Black Wellness Spaces
And of course, I have to take a look at what this wellness evolution means for the community I come from. On the year of America’s 250th Anniversary, Ebony spotlights the thing more important than any product or practice that has sustained the well-being of Black folks: it’s been community.
Churches, salons, and barbershops as the center have expanded over time to run clubs and social collectives, but connection remains as one of the most powerful benefits to our health outcomes. Learn more about how these spaces are continuing to evolve ⤵️
📲 Check your DMs
Sending you a couple things that caught my eye during my social scrolling:
We’ve all felt the shift: less daylight and colder temperatures. If this time of year takes a mental or physical toll, check out these tips from off worque to maximize your experience during the seasonal change. 🍂
Halloween may have been last weekend, but these bone-chilling stats about fitness and health disparities are still worth a read. ☠️
What do you say we catch up next week? I’ll be back with a brand new edition of our Local Event Lineup!
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